The Google Apps Marketplace team would like to get feedback from the developer community on your experience with the Marketplace and what you think can be done to improve it.
Please fill out the survey below if you have an installable app on the Marketplace (using the Add it Now blue button), are actively building an installable app or previously had an installable app on the Marketplace.
Most questions are optional, so please provide the feedback most important to you even if you don't have time to complete the whole survey.
We'd also like to offer the opportunity to speak 1:1 with the Google team about your Marketplace app. If you're interested, please provide a proposed agenda at the end of the survey.
-Ryan, Scott, Steve and the entire Apps Marketplace team
If you do not see the survey embedded above, please visit the form directly.
Friday, June 24, 2011
Monday, May 23, 2011
TRUSTe Data Privacy Certification Now Available for Marketplace Apps
This is cross-posted from the Google Apps Developer Blog. You can stop reading now if you are following that blog.
When evaluating web apps, customers often ask for information about the vendor’s privacy policy and how their data is handled. To make it easier for customers to discover and understand this information, we’ve teamed up with TRUSTe to offer TRUSTed Apps Data Privacy Certification for Marketplace Apps. This new program is designed specifically to help vendors of installable apps better communicate their data privacy and handling practices to potential customers.
Certified apps will have the TRUSTe logo displayed on their listing page, as well as in search and category results pages, similar to the screenshot below.
When a customers wants to see more details, they click on the TRUSTe logo to view a customized privacy policy report, hosted on TRUSTe.com:
All installable Marketplace apps are eligible to apply for free certification for the first year, and can choose to renew at $300 per year per app thereafter.
To learn more about the program, please see TRUSTe’s certification FAQ and program FAQ. We encourage all installable app vendors to apply today!
When evaluating web apps, customers often ask for information about the vendor’s privacy policy and how their data is handled. To make it easier for customers to discover and understand this information, we’ve teamed up with TRUSTe to offer TRUSTed Apps Data Privacy Certification for Marketplace Apps. This new program is designed specifically to help vendors of installable apps better communicate their data privacy and handling practices to potential customers.
Certified apps will have the TRUSTe logo displayed on their listing page, as well as in search and category results pages, similar to the screenshot below.
When a customers wants to see more details, they click on the TRUSTe logo to view a customized privacy policy report, hosted on TRUSTe.com:
All installable Marketplace apps are eligible to apply for free certification for the first year, and can choose to renew at $300 per year per app thereafter.
To learn more about the program, please see TRUSTe’s certification FAQ and program FAQ. We encourage all installable app vendors to apply today!
Want to weigh in on this topic? Discuss on Buzz
Wednesday, November 3, 2010
Introducing the Apps Ecosystem Marketing Test Kitchen
The Google Apps Marketplace team is always looking for ways to help its vendors add new users and improve installation metrics. In order to help achieve these goals, we have launched the Apps Ecosystem Marketing Kitchen. Through experimentation, we want to collectively identify, test, and share best marketing practices for business web app.
The first initiative we cooked up is designed to help you, as a vendor, minimize the abandonment rate of Marketplace prospects as they bounce around your Marketplace property and various product pages without clear a “call to action”.
The Challenge:
The vendors who drive the most traffic and installs to their Marketplace listing page through their “Add to Apps” button between Nov 9th - 16th will be included in the front page Featured and Notable sections on the Apps Marketplace site.
To find out about this challenge and future ones, check out the Google Apps Developer Blog. Additionally, stay in touch with us on Buzz and Twitter. Send your questions and suggestions to marketing-test-kitchen@google.com.
Harrison Shih, Associate Product Marketing Manager, Google Apps Marketplace
The first initiative we cooked up is designed to help you, as a vendor, minimize the abandonment rate of Marketplace prospects as they bounce around your Marketplace property and various product pages without clear a “call to action”.
The Challenge:
The vendors who drive the most traffic and installs to their Marketplace listing page through their “Add to Apps” button between Nov 9th - 16th will be included in the front page Featured and Notable sections on the Apps Marketplace site.
To find out about this challenge and future ones, check out the Google Apps Developer Blog. Additionally, stay in touch with us on Buzz and Twitter. Send your questions and suggestions to marketing-test-kitchen@google.com.
Harrison Shih, Associate Product Marketing Manager, Google Apps Marketplace
Thursday, October 28, 2010
Marketplace Recommendations
We’re working on a set of Marketplace app recommendation features designed to make it easier for buyers to discover apps that closely matches their needs. We plan to share app recommendations in a number of locations within the Google Apps product and the Marketplace, beginning with the Google Apps admin control panel and the Featured and Notable sections of the Marketplace front page.
The app recommendations will be powered by a recommendation engine that will use a variety of criteria to formulate its suggestions. App-side metrics (like installation and conversion rates), buyer-side metrics and other factors are being considered for the recommendation algorithm. Once we launch the app recommendations in the coming months, we will be fine-tuning this criteria over time based on the data that we gather to make sure we deliver the best experience to marketplace buyers.
Feedback or questions? Please discuss with us over on Buzz -- we’d like to hear from you!
The app recommendations will be powered by a recommendation engine that will use a variety of criteria to formulate its suggestions. App-side metrics (like installation and conversion rates), buyer-side metrics and other factors are being considered for the recommendation algorithm. Once we launch the app recommendations in the coming months, we will be fine-tuning this criteria over time based on the data that we gather to make sure we deliver the best experience to marketplace buyers.
Feedback or questions? Please discuss with us over on Buzz -- we’d like to hear from you!
Thursday, October 14, 2010
Looking for Developers to Highlight to Press
Every week we have opportunities when we talk to the press to highlight fresh and innovative web apps. Although Marketplace apps can be built using any tools you want and hosted on any platform, we sometimes have additional PR opportunities for those built using tools like Google Web Toolkit or hosted on App Engine.
If you're a developer interested in the possibility of getting some publicity for your application (app must be currently available) and working with us on this, please shoot an email to apps-customer-stories@google.com with contact information so we can follow-up with you to discuss further.
If you're a developer interested in the possibility of getting some publicity for your application (app must be currently available) and working with us on this, please shoot an email to apps-customer-stories@google.com with contact information so we can follow-up with you to discuss further.
Thursday, August 26, 2010
Gmail Contextual Gadgets: giving the gift of time
We've talked with a lot of Marketplace vendors who weren't aware of the Gmail Contextual Gadgets launch back in May at Google I/O. Gmail Contextual Gadgets is one of our favorite APIs that's launched in recent time, so we wanted to make sure you're all aware of it. It's a great way to save time for your users.
Contextual Gadgets greatly accelerate user adoption by bringing the application directly to the user in context and in their normal work flow. Many great apps fail to gain user traction because they are separated from the normal workflow. Gmail Contextual Gadgets solve that problem for developers, and make it much easier for the end users to see the benefits.
Here's an example gadget from Harvest-- allowing the users of their time tracking application to fill out their time sheets directly from within Gmail:
We just posted more info on both our developer-facing and customer-facing blogs. Check it out:
Google Apps Developer Blog
Contextual Gadgets greatly accelerate user adoption by bringing the application directly to the user in context and in their normal work flow. Many great apps fail to gain user traction because they are separated from the normal workflow. Gmail Contextual Gadgets solve that problem for developers, and make it much easier for the end users to see the benefits.
Here's an example gadget from Harvest-- allowing the users of their time tracking application to fill out their time sheets directly from within Gmail:
We just posted more info on both our developer-facing and customer-facing blogs. Check it out:
Google Apps Developer Blog
Wednesday, August 11, 2010
Going Deeper - More Integration Examples Available in our Developer Docs
Users love Single Sign-On, but we’ve found the depth and quality of a Marketplace app's integration with Google Apps is a key factor in both the user experience and vendor success in the Marketplace. Deep integration makes users happy, because it helps them avoid entering duplicate data and makes useful information accessible from their day-to-day communication and collaboration tools.
To help you discover ways to integrate your own applications with Google Apps, we added a new section to our developer docs showcasing examples from popular applications in the marketplace. Some examples, like BatchBook’s streamlined sign-up process for users, show simple ways applications can help users get started quicker.
Apps can help users be more productive by displaying information and allowing them to take action right within an e-mail message. Harvest, a time tracking application, allows users to complete their timesheets in gmail when they receive their weekly reminders.
You’ll also find examples for collaboration and document sharing, such as Manymoon’s seamless integration with Google Docs. This makes it easy for users to share information with teams or attach relevant docs to tasks.
You can read more about these and other integrations, or try out the apps yourself by going to the Google Apps Marketplace. Of course these are just a few of many ways to make apps easier for users, and we look forward to seeing even more creative ideas from developers.
If you want to learn about the APIs which enable these deep integrations, meet with fellow developers and ask questions of Googlers, come to our Google Apps and Apps Marketplace Hackathon at the Google Mountain View campus on August 24th!
To help you discover ways to integrate your own applications with Google Apps, we added a new section to our developer docs showcasing examples from popular applications in the marketplace. Some examples, like BatchBook’s streamlined sign-up process for users, show simple ways applications can help users get started quicker.
Apps can help users be more productive by displaying information and allowing them to take action right within an e-mail message. Harvest, a time tracking application, allows users to complete their timesheets in gmail when they receive their weekly reminders.
You’ll also find examples for collaboration and document sharing, such as Manymoon’s seamless integration with Google Docs. This makes it easy for users to share information with teams or attach relevant docs to tasks.
You can read more about these and other integrations, or try out the apps yourself by going to the Google Apps Marketplace. Of course these are just a few of many ways to make apps easier for users, and we look forward to seeing even more creative ideas from developers.
If you want to learn about the APIs which enable these deep integrations, meet with fellow developers and ask questions of Googlers, come to our Google Apps and Apps Marketplace Hackathon at the Google Mountain View campus on August 24th!
Steven Bazyl, Google Apps Marketplace Team